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Last Updated on December 25, 2023 by Ivan Cocherga

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What is, pros and cons, use cases and prices is an AI-driven analytics platform that specializes in providing data insights for Instagram and TikTok. It offers a range of features, including:

  • Follower Demographics & Authenticity: Insights into the demographics of an Instagram profile’s followers (age, gender, location) and assessment of follower authenticity to detect fraudulent activity.
  • Comprehensive Campaign Reporting: Detailed reporting for Instagram and TikTok profiles and hashtags, with exportable formats like PDF or CSV.
  • Access to Historical Data: Enables insights from customized date ranges by accessing historical data of posts.
  • Content and Influencer Optimization: Helps discover engaging content and influencers through real-time analytics of top posts, captions, hashtags, and optimal posting times.
  • Profile and Competitor Analysis: Analysis of social activity and performance on Instagram or TikTok, including comparison with competitors​​.

Pros and Cons:

  • Pros: Intuitive interface, effective analytics, multiple report formats, detailed follower demographics, engagement rate tracking, and a free version available.
  • Cons: The free version is limited in features, and there is no mobile app​​.


  • Basic Plan: Free, but limited in features.
  • Premium Plan: $69 per month per user, unlocking all features.
  • Plus Plan: $149 per month.
  • Pro Plan: $239 per month.
  • Yearly Plans: Available at discounted rates for Premium, Plus, and Pro plans​​​​.
Alternative Tool  ProductGPT

Use Cases:

  • Competitor Benchmarking: Comparing social media performance with competitors to adapt successful strategies.
  • Audience Understanding: Gaining insights into follower demographics and authenticity to create resonating content.
  • Campaign Evaluation: Assessing the effectiveness of social media campaigns.
  • Trend Analysis: Tracking trends and patterns over time using historical data analytics.
  • Influencer Marketing Strategy: Identifying potential influencers and optimizing influencer marketing strategy​​. is widely utilized across various industries, such as direct-to-consumer brands, small-to-medium businesses, marketing agencies, e-commerce firms, tech companies, and educational institutions.

Ivan Cocherga

With a profound passion for the confluence of technology and human potential, Ivan has dedicated over a decade to evaluating and understanding the world of AI-driven tools. Connect with Ivan on LinkedIn and Twitter (X) for the latest on AI trends and tool insights.

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