What is Ask String, pros and cons, use cases and prices
An Ask String is a strategic fundraising technique used by organizations to segment their donors and ask for specific donation amounts based on their giving history and capacity. The Ask String typically consists of a series of suggested donation amounts, often presented in a descending order, such as $100, $50, $25, and so on.
Pros of using an Ask String include the ability to tailor donation requests to donors’ giving abilities, potentially increasing the likelihood of a donation. It also allows for efficient and personalized fundraising appeals. However, a potential con is the risk of potentially alienating donors if the suggested amounts are too high or too low for their capacity.
Use cases for Ask Strings include direct mail campaigns, online donation forms, and fundraising events. Prices for Ask String services can vary depending on the size and needs of the organization, with some companies offering pricing based on the number of donors or donations processed.
Setting proper ask amounts is crucial for maximizing fundraising appeal success, as it ensures that donors are not discouraged by amounts that are too high or too low. A 10 percent increase in annual giving could have a significant impact on an organization’s ability to fund its programs and initiatives, making the concept of Ask Strings an important tool for non-profit organizations.
