Keyword Surfer is a 100% free Chrome Extension developed by Surfer SEO, designed to assist with keyword research and competitor analysis directly from the Google search engine results page (SERP). It reveals the search volume and cost-per-click (CPC) of keywords, generates keyword ideas with percentage rankings for related keywords, and provides word counts for articles appearing in SERPs. Additionally, it allows for the collection of keywords that can be saved and exported as CSV for further analysis.
Pros of Keyword Surfer include:
- It’s completely free to use, making it accessible to beginners and those not ready to invest in paid SEO tools.
- Fast and efficient, providing keyword data and ideas directly on the Google SERP, saving time on research.
- It offers useful features for planning content, such as search volume data, keyword ideas, and word count analysis, aiding in the optimization for search engines.
Cons of Keyword Surfer are:
- It’s only available as a Chrome extension, limiting its use to those who use Google Chrome as their browser.
- The data provided by Keyword Surfer, like search volumes and word counts, may not always be accurate. This issue, however, is not unique to Keyword Surfer and affects most keyword research tools.
- Some users have noted that Surfer has removed features in newer updates that were valuable in previous versions.
Use Cases for Keyword Surfer:
- Quick keyword research and analysis to understand the search volume and competition directly on Google’s SERP.
- Content planning by analyzing top-ranking articles’ word counts and the keywords they rank for, helping users to optimize their own content.
- Competitor analysis by providing insights into the keywords competitors are ranking for and the structure of their content.
Pricing:
Keyword Surfer is completely free, offering a robust set of features without any cost. For users looking for more advanced features, Surfer SEO, the company behind Keyword Surfer, provides a suite of paid tools for comprehensive SEO analysis and content optimization.
In summary, Keyword Surfer offers a valuable, no-cost tool for individuals starting with SEO or those looking for a quick and efficient way to conduct keyword research and competitor analysis directly within Google SERPs. Despite its limitations, such as being available only on Chrome and potential inaccuracies in data, its benefits make it a useful tool for many SEO tasks【5†source】【6†source】【7†source】.
